Here is the sketch for the promo piece. It is a bookmark. I thought this would work better than a business card or postcard since it has a purpose. Hopefully people will hang onto it and pitch into the garbage or recycling. Maybe it has a dual purpose. You can use it as a toothpick to get out those pieces of steak that get stuck between your teeth.
Friday, January 15, 2010
The blue area just represents where the type will go. I was just going to do a few characters and place them on the bookmark but got to thinking it should be more conceptual. The idea is that there is really no top or bottom, like a playing card. Since it is a bookmark, I wanted to tie in books somehow. So the pigeon relates to a guy holding a book over his head. the book title is "Bird Poop-Facts About Birds" by E.W. Droppings. The second set of images is a sloppy eating monster. The little girl is reading a book called "Table MAnners For Monsters" by C.A. Glutton. I just started the final art and have a rough idea on how to do the type.