A Day Late and A Print Short


Posted by
Russ Cox
at
5:29 AM
2
comments



For this week, I thought I would share some beer labels that I worked on. The very cool designs were done by Dantinne Design Communications (http://dantinnedesign.com/). They contacted me to work on the illustration part of the project. Even though I usually do cartoon or kids stuff, I also do a couple of other styles like the engraving look for these labels. The way I created the label illustrations was first to sketch out the composition. Once the roughs were approved, they were tightened up and submitted for feedback. After final sign off on the layouts, I enlarged the drawings to 8 1/2 x 11 and placed paper over top of the originals. I used various sizes of Sharpies to ink the final art. That was done freehand so the lines would have an organic, rough look to them. White gouache was used in areas to clean up edges and help get that woodcut look. The inked drawings were scanned back into Photoshop at 600 dpi and reduced 75%. The scanned images were imported into Illustrator where I used the Live Trace to vectorize the artwork. Lines were cleaned up, if needed, and color dropped in on various layers. This process helped maintain the old engraving/woodblock look the client was after. I think everything fits well and gives the labels a classy, old-time look and feel. Now I am waiting for the liquid samples!
Posted by
Russ Cox
at
11:42 AM
4
comments

Okay, several people suggested that I give away a piece of artwork. I think it is a good idea so what I am going to do, is give away a limited edition "Voltar" calendar. This piece was designed, illustrated, and printed last year as promo piece. I worked on the concept and illustrations with New York designer extraordinaire Ilene Block. We shared the piece as a promotional tool with 1800 Postcards who supplied the printing. They did a kick ass job with all of the spot varnishes, die cuts, foil stamping, etc. The wheels really turn to not only to show the date, but it will give you advice on your investments as well. This was a ton of fun to do. It is not often that you can go hog wild on a piece.
Chat with you next week. |
Posted by
Russ Cox
at
10:52 AM
7
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Posted by
Russ Cox
at
10:21 AM
8
comments